Indeed it has been shifting for some time towards the Pacific Rim and global takes. A case in point is Pacific Rim 2. :p
I'm man enough to admit that I had to read this a few times before it clicked.
Indeed it has been shifting for some time towards the Pacific Rim and global takes. A case in point is Pacific Rim 2. :p It was greenlit it seems because China and other overseas markets saved it and helped make it profitable. Transformers are other films that have done big overseas. TMNT 2 was also possible due to the success overseas.
But Warcraft needs mentioning because, as you pointed out, the NA BO success is far from assured yet it might not be the sole reason for judging its success in the end. We will have to see what happens here in NA and internationally.
To be fair, the first TMNT
was no slouch. $125 million budget and it made ~$191 million domestically and $300 internationally. Basically a success on all counts individually: domestic, international and combined. Not record-breaking, but enough all-around to make them greenlight a sequel. Pacific Rim
was a bit of a different story. That was legitimatelly a case where international box office saved it ($190 million budget but only $102 million domestically [which is a crime]).
Even just in general there's been a major shift in the spread between domestic/international box office. The lion's share of movies pre-2007 were usually split 50/50 between domestic/international. Transformers 1
was 45/55. Transformers 2
was 48/52. Then suddenly Transformers 3
came along and made major
bank internationally to make it 31/69 and then #4
followed suit with 22/87, yet each movie making more and more money as they're pumped out, despite the difference in domestic vs. overseas!
But you've also got franchises like Hobbit, Mission Impossible, James Bond, Fast & Furious, Ice Age, the latest Marvel movies, etc. where you're seeing similar results. Major bank overseas. Not that they're necessarily less
, it's just that suddenly international box office is expanding exponentially. That's just where the money is these days. I'm not sure if it has to do with the ubiquitous nature of streaming shows, Netflix, iTunes, On Demand, etc., but North America is just kind of steadily dropping.
At this point with Warcraft
, it'll at least be considered a "success" internationally. No doubt about that. $170 million in, like, a week?
Plus, so much of this depends on what greedy studios view as "success". Consider that Batman v Superman
's "pitiful" $872 million failed to meet their $1 billion expectations.
(thanks to Box Office Mojo for making me look smart)